The pros make building and managing a massively successful real estate team look effortless. After all, they’ve typically done this for a long time and have worked out the kinks long before they achieve market dominance. Easy peasy, right? Not so much. You’ll know...
The sauce
Using Real Estate Client Testimonials to Nurture Leads
Client testimonials are the lifeblood of your sales process and building a reputation as a Realtor…but sometimes, by the time you get to the end of a deal, you’re just looking to check “get client review” off your to-do list. When you get the review in, you slap it...
The Best Real Estate CRM: Choosing the Right Technology
You’re looking to maximize the impact of each minute you spend on your business. You’ve been told a real estate CRM is the way to do that, which sounds great! Except… now you’re stuck scrolling through page after page of options and tech jargon, wondering what you’ve...
Why manifestation works – The science behind the phenomenon
Manifestation is the process of bringing something into existence through thoughts, beliefs, feelings, and actions. It's about focusing on what you want and working towards it. When you start learning about it, you’ll come across a lot of stories from people that...
Get our free Protect & Pivot Real Estate Business Planning Guide
Energy vampires: the most common real estate agent productivity killers (& what to do about them)
What's an energy vampire? Set clear boundaries Reset Go back to basics Re-evaluate Cut your losses and walk away How can something that seems so innocuous land you so far from your goals? It hides behind friendly smiles, and banal requests. But you should be wary. It...
Real Estate Brokerage Merger: Change Management Guide
Say goodbye to acquisition indigestion, and set your newly merged real estate brokerage up for success. Key Points: Understand the impact the merger has on the people that make up your newly merged real estate brokerage. Share your merger’s mission continuously with...
7 Steps To a Better Client List Using Relationship Marketing
Relationship marketing is a sales strategy that real estate agents turn to because it feels more sustainable and less salesy than traditional marketing tactics. It relies on your sphere of influence (also called your 'sphere', or 'SOI'), which represents all the...
How Real Estate Agents Win Business Using Local SEO
The ultimate goal of your real estate marketing strategy? Being easily found by potential customers. This sounds well and good, but how can you compete with other agents in your market that are vying for the same group of people? The answer: by improving your local...
Real Estate Client Gifts for Lead Generation
Client gifting is an important part of a good real estate marketing strategy. It's a thoughtful gesture that leaves a lasting impression when done right. The best closing gifts leave the recipient feeling good about being in your sphere of influence. It reaffirms...
Ultimate guide to real estate event hosting & sponsorship
As an agent looking to grow your business, sponsoring or hosting an event is a great way to get out from behind the screen and get yourself into the community you serve. While the marketing benefits from a successful event can give your real estate business a boost,...
Looking to improve your real estate business?
Sales
7 Steps To a Better Client List Using Relationship Marketing
Relationship marketing is a sales strategy that real estate agents turn to because it feels more sustainable and less salesy than traditional marketing tactics. It relies on your sphere of influence (also called your 'sphere', or 'SOI'), which represents all the...
Marketing
Using Real Estate Client Testimonials to Nurture Leads
Client testimonials are the lifeblood of your sales process and building a reputation as a Realtor…but sometimes, by the time you get to the end of a deal, you’re just looking to check “get client review” off your to-do list. When you get the review in, you slap it...
How Real Estate Agents Win Business Using Local SEO
The ultimate goal of your real estate marketing strategy? Being easily found by potential customers. This sounds well and good, but how can you compete with other agents in your market that are vying for the same group of people? The answer: by improving your local...
Real Estate Client Gifts for Lead Generation
Client gifting is an important part of a good real estate marketing strategy. It's a thoughtful gesture that leaves a lasting impression when done right. The best closing gifts leave the recipient feeling good about being in your sphere of influence. It reaffirms...
Business
The High Performing Real Estate Team by Brian Icenhower
The pros make building and managing a massively successful real estate team look effortless. After all, they’ve typically done this for a long time and have worked out the kinks long before they achieve market dominance. Easy peasy, right? Not so much. You’ll know...
The Best Real Estate CRM: Choosing the Right Technology
You’re looking to maximize the impact of each minute you spend on your business. You’ve been told a real estate CRM is the way to do that, which sounds great! Except… now you’re stuck scrolling through page after page of options and tech jargon, wondering what you’ve...
Energy vampires: the most common real estate agent productivity killers (& what to do about them)
What's an energy vampire? Set clear boundaries Reset Go back to basics Re-evaluate Cut your losses and walk away How can something that seems so innocuous land you so far from your goals? It hides behind friendly smiles, and banal requests. But you should be wary. It...